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Localizada em Araçariguama (SP), a Metalex foi fundada em 2001 e, desde outubro de 2010, passou a fazer parte da Companhia Brasileira de Alumínio (CBA). São referencia em transformação de sucata de alumínio. Produzem uma variedade de ligas standard, especiais e premium para diversos setores. Com capacidade produtiva de até 75 mil toneladas por ano de tarugos de alumínio. O objetivo do projeto foi atualizar a identidade visual da Metalex, de acordo com um novo posicionamento estratégico, também desenvolvido pela Interbrand São Paulo.
O logo tem a intenção de comunicar um momento de modernização da marca, ao mesmo tempo, evidenciar a sustentabilidade presente na reciclagem de alumínio (Al). O universo visual, se molda em torno das principais qualidades do alumínio e conduta da Metalex. Por tanto, demonstra flexibilidade e variedade de produtos. Elementos como a paleta cromática, tipografia e família de ícones, foram inspirados ou seguem o padrão da marca CBA e grupo Votorantim (Marcas também desenvolvidas pela Interbrand São Paulo).
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Designers: Carlos Hakim e Lucas Casertani.
Creative Manager: Leandro Strobel.
Creative Manager: Leandro Strobel.
Creative Director: Sergio Cury.
Brand Strategy: Elaine Baio e Isabel Mossato.
Project by Interbrand São Paulo
Interbrand SP
![aluminium aluminum brand corporate identity industry logo metal system](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/235293126537439.612f70c23819a.png)