human-creative.co
Rapid Compact
Rapid Compact is a product of the German company DGG, which allows you to quickly and automatically optimize 3D files. There is no need for complex and expensive software to compress, export or convert 3D files by yourself.
We were responsible for creating the visual concept, logotype, animation and product website.
The company's previous communication was incomprehensible because the division between DGG itself and the company's Rapid Compact product was blurred. Therefore, when creating the new image, it was crucial to simplify the message and to focus the viewer's attention on the product itself, which is Rapid Compact, and to show its possibilities.
When designing the new image, it was essential that the company would not be associated with creating and generating 3D visualizations. Rapid Compact deals with automatic processing of already finished 3D, so it belongs to a completely different category, which is emphasized in the new visualization.
