human-creative.co
Qc immigration
QC immigration is a UK law firm that specializes in immigration law.
Immigration involves change and important life decisions. Lawyers specializing in immigration must be sensitive to the unique challenges of their clients. The new image of the firm was to emphasize the empathy and tact behind the QC immigration brand.
The aim of the project was to break away from the traditional image of a law firm as inaccessible to clients, which uses complicated language. The focus was primarily on people and their needs.
The leitmotif became collages consisting of photographs showing professionals, mixed-race families and couples, homosexual couples - the main clients of the firm. The photographs exude peace and trust, and combined with simple, geometric graphic elements, they are devoid of an artificial corporate look.
