Barber Republic - Barbershop Branding

•

Barber Republic

Brand Strategy, Naming, Logo Design, Brand Identity, Packaging, Website Design

Two buddies, since teenagers, Leon and Joseph loved doing fades and various haircuts for their friends. After a few years of experience working for barbershops all over the UK, they decided to open their own ‘republic’ (barbershop). They offer all kinds of hair, beard and moustache services, as well their own branded sprays and creams for customers if they want to continue with the care at home.

The Mission

After they found a place and two other guys to go along with them, they realized that if they want to compete with other barbershops in London, they definitely need a proper image and positioning. It was up to us to come up with something catchy, both in terms of name and visuals, so they can attract newcomers even when people still don’t know them. Along with the logo, socials, and website, we also had a mission of figuring out the right messaging for their audience, which is mostly higher-profile men from 18-45y.

Branding Strategy & Naming

After having a few meetings with Leon and Joseph, we brainstormed some potential names. They liked the idea of their own ‘space’ or something that they ‘own’ - so we suggested ‘republic’ instead of ‘barbershop’ and that’s how Barber Republic got established. Besides the name, we made a brand image that conveys high-quality, trustworthiness and professional approach. All the precise hairstyle/beard details that they craft can also be seen in the visual identity, which is continuous over all brand elements and materials.

Design Challenges

We didn’t want to use something that was too common like barber razors, scissors or pole - so we brainstormed a bit different and cool approach, and ended up with the unique wordmark (typography adjusted) with the moustache added on letter B which now also serves as a cool stamp.

The Output

We opted for a unique wordmark, combined with the Old English typeface and unique touch of moustache on top of that letter B, while still keeping it readable. Along with that, we used a bold and modern typography - which perfectly pairs with the black/gold color scheme to convey their premium and precise service. Also, we helped them with the labels for their products, which can be bought in-store and online via web-shop through their website, which also serves as a reservation/booking system.

The Impact

Having more and more reservations, it seems that Barber Republic is finally reaping the fruits of their efforts and experience. Still not measurable, but in general, they have great feedback and the online reservation system works perfectly. Really hoping for them to grow even further, as Leon and Joseph are awesome young guys!

Precise, Trustworthy, Premium

All about Barber Republic can be summarized in three words - Precise, Trustworthy and Premium. Their professional approach can be seen in their portfolio with various high-quality fades and beard cuts. People have trust in them and they are more than happy to pay slightly more as they consistently get the premium service, as well as the kindest hospitality - as guys offer free coffee, beer or whiskey while you wait a bit.

Really thankful for everything that Insigniada did for us! From the first call we had, until the last minute, we felt empathy and transparency from Ivan and his team. We were unsure how to approach and craft something unique, but they made it so effortless and came up with the amazing logo and visuals for us - can’t even describe how happy we are! Besides the design, they also helped us with the messaging and some consulting feedback and tips on how to gain more customers through social media ads and website, which was highly effective. Once again, thank you and you are welcome for a free haircut anytime! :)

Leon & Joseph, Founders @BarberRepublic

Thank you for watching!
Are you ready to make your brand awesome?

If you are interested in a cooperation with us, drop us an email and we'll get to you as soon as possible.

www.insigniada.com | hello@insigniada.com
Skype: Insigniada | © 2021 Insigniada