Project Overview
My Black Routine is a lifestyle brand that presents a new daily life for those who are worried about their hair loss. To express the brand's characteristics of self-care with various products in daily life, we developed the overall brand design, including its naming, based on the keyword ‘Routine’.
Design Concept
The elliptical arrow that changes according to the direction of the clock is the visual language of My Black Routine inducing customers to experience the daily life presented by the brand. The brand identity, based on a elegant and classy serif typeface, expresses the new confidence and beauty that My Black Routine is seeking for.
