Season Ninety 8 | Fashion Brand
Season Ninety 8 is a concept fashion brand identity. The idea was to create a brand identity inspired by the 70s era. The 1970s are one of the most revisited decades when it comes to fashion, and it continues to influence modern style.
The ’70s and their style are something to which both designers and fashion-lovers are continuously drawn. One of the most famous styles of the era, hippy/retro outfits often featured unique, colorful designs. While cuts were kept simple and styles remained casual, the trend was bold and expressive. Denim, suede, bright prints and patterns, and flares all played a significant role in the trend.
Taking inspiration from the decade, the brand centers around these bold and expressive patterns, with a modern twist that appeals to a youthful target audience.
