Rogue & Rosy | Alcohol Infused Fruit Jam Concept
Get ready to meet Rogue and Rosy, the masterminds behind 'Boozy Jamm,' an exciting new range of alcohol-infused fruit flavor jams that will take your taste buds on an adventurous ride.
When you think of jam, you probably imagine traditional labels and designs, typically associated with family-oriented products. But Rogue & Rosy had something different in mind. Their target audience? Millennials! Now, millennials aren't exactly the first group that comes to mind when you think of jam enthusiasts.
You see, millennials are all about staying up-to-date with the latest trends and they are heavily influenced by packaging and the authenticity of brands. Knowing this, Rogue & Rosy realized that to capture their attention, the branding needed to be captivating and inspire curiosity. After all, jam isn't exactly a go-to product for millennials.
Through thorough research on competitors and the target audience, a brand vision was formed, and the design was executed to match the brief. The goal? To create a brand that is modern, mischievous, and sassy – something that catches the eye and sparks curiosity.
So get ready to embark on a jam-filled adventure with Rogue and Rosy's 'Boozy Jamm' that will leave you wanting more. It's a brand that's here to shake things up and add a dash of excitement to your jam experience!
