Poster of The Scientist’s Coffee Bean Products
科学家咖啡豆产品推广海报
Poster, Motion, Print, 2021
Creative Director Alex
Art Director Alex
Designer Alex
Motion Karo
Client The Scientist Coffee
The Scientist Coffee is a specialty coffee brand, we put forward the concept of coding for the promotion of coffee bean products. That is, numbers substitution for the information of origin, processing and roast degree, Finally, each bean will form a special code. The poster design of coffee beans is based on this set of codes, we use different background colors to distinguish beans with different brewing methods, and different number colors to distinguish single origin and blend, to convey the information and stories behind the product in a rational and professional way, providing a learning template for consumers to experience this set of coded products.
科学家咖啡是一个精品咖啡品牌，我们对其咖啡豆产品的推广提出了数字编码的概念，即用数字代替产地、处理方式、烘培度等信息，最终每款豆子都会形成一个特有代号。咖啡豆的海报设计延续其包装设计的风格，没有直接出现产品，而是基于这套编码，配合代表不同咖啡制作方式的底色和区分单品与拼配的数字颜色，以理性和专业的方式传达产品背后的信息和故事，为消费者对这套编码的产品体验提供了学习模版。
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