Sonde Resources
Brand Identity
Brand Identity
Sonde Resources Corp. (formerly Canadian Superior Energy Inc.) is a Calgary based diversified global energy company engaged in the exploration and production of oil and natural gas and in the development of a liquefied natural gas project.
Their audience consists of investors, current shareholders, sell-side investment community, employees, partners, suppliers, government and media.
Objectives were to communicate the company’s vision and values through a new name and visual identity that was completely different than the past.
The new brand had to instill trust in investors and have the look of a forward-thinking company on the cutting edge of their business. A champaigne gold was used as the main logo colour to instill stability and sophistication. This was then paired with a vibrant accent colour palette, good white space and minimal imagery to push the
forward-thinking aspect of the company.
The brand rollout was a complete success with website launch, sign replacement in all offices and stationery implementation done all in one day. The company has rolled forward with a new positive attitude and been very successful in the last year with several acquisitions and sales of interest blocks in Trinidad and Tunisia.
www.sonderesources.com
Their audience consists of investors, current shareholders, sell-side investment community, employees, partners, suppliers, government and media.
Objectives were to communicate the company’s vision and values through a new name and visual identity that was completely different than the past.
The new brand had to instill trust in investors and have the look of a forward-thinking company on the cutting edge of their business. A champaigne gold was used as the main logo colour to instill stability and sophistication. This was then paired with a vibrant accent colour palette, good white space and minimal imagery to push the
forward-thinking aspect of the company.
The brand rollout was a complete success with website launch, sign replacement in all offices and stationery implementation done all in one day. The company has rolled forward with a new positive attitude and been very successful in the last year with several acquisitions and sales of interest blocks in Trinidad and Tunisia.
www.sonderesources.com
