FT How To Spend It
Client: The Macallan 'The Red Collection'
Project Title: 'Uncover The Macallan's Quest for Perfection'
Project Title: 'Uncover The Macallan's Quest for Perfection'
Project Type: Branded Content, Digital Display Ads & Social Media
Role: Art Direction, UI & UX Design
Digital Design & Web Development: Abhi Markan & Alexander Kozlowski
Illustrator: Javi Aznarez
Year: 2021
The objective of this branded content digital campaign was to tell the story of The Macallan's extraordinary whisky 'The Red Collection'.
Targeted to C-Suites and business decision-makers in both Europe & Asia the campaign was released in two versions: English & Chinese. The main deliverables for this project were: a responsive bespoke one page scroller website, digital display ads for ft.com and social media assets for the various platforms.
The website includes a hero video, an interactive gallery and an article about The Macallan's luxurious products.
Targeted to C-Suites and business decision-makers in both Europe & Asia the campaign was released in two versions: English & Chinese. The main deliverables for this project were: a responsive bespoke one page scroller website, digital display ads for ft.com and social media assets for the various platforms.
The website includes a hero video, an interactive gallery and an article about The Macallan's luxurious products.
