The Girl Scouts are an iconic group in the US, known for helping young girls grow up strong of will, character and value. It thusly seems a crime that their delicious heritage of seasonal cookies should reflect the girls of yesterday, not tomorrow.
This rebrand puts the specific scout at the forefront of their cookie selling. On the back their boxes are branded with their troop information like their leaders, members and goals; it even gives the scout the opportunity to sign their boxes. Since Girl Scouts is about strengthening young girls to help them stand tall and unique, it seems about time their most popular namesake reflected that notion.
This rebrand puts the specific scout at the forefront of their cookie selling. On the back their boxes are branded with their troop information like their leaders, members and goals; it even gives the scout the opportunity to sign their boxes. Since Girl Scouts is about strengthening young girls to help them stand tall and unique, it seems about time their most popular namesake reflected that notion.
