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    The Blue Campaign was created as an answer to Dell's Small & Medium Business needs. Their need to differentiate themselves in the market meant th… Read More
    The Blue Campaign was created as an answer to Dell's Small & Medium Business needs. Their need to differentiate themselves in the market meant they needed a look that was ownable and aspirational, a notion that smaller business managers could relate to. The broad swaths of space juxtaposed against quiet, sturdy structures creates a sense of power, while the well-placed splash of yellow poses the omnipresent question "Where can we go from here?". Read Less
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The Blue Campaign was created as an answer to Dell's Small & Medium Business needs. Their need to differentiate themselves in the market meant they needed a look that was ownable and aspirational, a notion that smaller business managers could relate to. The broad swaths of space juxtaposed against quiet, sturdy structures creates a sense of power, while the well-placed splash of yellow poses the omnipresent question "Where can we go from here?".