The global economy is constantly changing, and many businesses are struggling to keep their heads above water. Direct selling is a successful business model prevailing and like any other business customers are the lifeline of the business.  Customer acquisition has never been easy, but customer retention can be even more difficult when times are tough. To make matters worse, customers have the power to easily switch from one provider to another. The key to surviving this downturn lies in creating a warm relationship with your customers - making customers feel valued at every level of interaction and going out of your way for them, thus ensuring increased customer acquisition and retention. 

So in order to survive in the marketplace, a business needs customers. The larger and more diverse your customer base is, the better for your direct selling business.

Many new customers struggle with the onboarding process. We've all been there, signing up for a new service and feeling completely lost because we didn't know what to do next. The best way to ensure that your customers are guided through their entire onboarding journey is by using simple registration forms with customizable options and progressive bars to let them know where they are in the registration process.

Many network marketing companies offer reward programs and loyalty programs to incentivize customers. Customers are looking for direct selling businesses that can provide them with the best rewards for their purchases, and they're willing to pay more if it means receiving something back in return. Reward your customers by creating a customer-centric program where they can redeem points on a variety of things such as cash, discounts, free products, or other prizes. Rewards should be unique and tailored to suit your target customers needs.

With more and more customers making purchases on their mobile devices, there is a need for an app that makes the shopping experience easier. Customers are able to view past orders, track packages, see order status updates in real-time and chat with distributors anytime they want. In addition to being fully functional on smartphones and tablets, it also offers many other features such as personalized recommendations based on each customer's preferences or what others have purchased after viewing the same product.