This Earth Hour, Light Up
Although Earth Hour is advertised extensively, when the hour arrives, not many people remember to switch off their lights. To get people involved in the act so that they remember to switch off at the designated hour, a print ad that can be rolled up into an eco-friendly candle was created. Beeswax sheets were integrated into newspapers like print ads and delivered to every household. The people had to roll the sheet until they had a candle in their hand.
Print AD
Rolled up wax sheet.
