Maná4U®
Maná4U® is a brand of traditional Venezuelan frozen foods created with a special formula that allows them to retain their freshness and characteristic homemade flavour without additives.
SCOPE
Brand Strategy
Branding
Packaging Design
The clients already had a brand, but they approached us for the redesign of their identity and packaging. First of all we developed their Brand Strategy.
They are Venezuelan and live in the city of Charlotte in North Carolina (USA). Beyond satisfying the nostalgia of other Venezuelans who, like them, live far away from home and miss their seasoning, their purpose is to make traditional Venezuelan food part of the regular diet of Americans.
But beyond that, we discovered an important connection between their Brand Promise and the meaning of their name (which they already had). Maná4U® is a brand that inspires optimism and hope. A brand that comforts you, giving you the certainty that everything is going to be okay, because food that is shared is one of the most beautiful ways to bring families, friends and even the community together.
To communicate its values, we selected the typography of the logo and the general look & feel, looking for a vibrant and cheerful color palette, that just by looking at it would transmit warmth.
We also thought that these foods are very practical and ideal for families with children or gatherings with friends, that's why part of the graphic elements we used are abstract illustrations that convey this message: Food is joy.
