Handcrafted Beer Label Design - illustrated packaging

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Handcrafted Custom Beer Label Design

I love my job!! Designed for Monument City Brewing in Baltimore, MD. Take a peek at my process photos and a glimpse of the tasty color of this quality craft beer. The brewmasters over at MCB know their liquid!

This handcrafted custom beer label design begins with a pencil sketch, an idea and thumbnails drawn out lightly on paper first. Then, the illustrated label comes to life as I ink the lines with micron pens. The hand drawing and illustration adds to the handcrafted vibe of the beer itself. Next, I pair the illustration with tailored graphic design to create a label that is one-of-a-kind and will stand out on the distributor shelf in the marketplace.

A Beer Label That Tells A Story

Handcrafted beer label design for Monument City Brewing Co. Illustrated label features pen and ink illustration of a timber being hand hewn. This label portrays the craftsmanship and work put into brewing the quality liquid inside. The illustrated label tells a story of the beer using the label and packaging to grab the buyers eye and draw them in. Like the drawer knife being used in the artwork itself. This label represents the quality, organic and hard working vibe of the brewery and beer.