The Athlete's Mindset is a free audio series on the Nike Training App. It features expert guidance and athlete's stories to help strengthen your mind. The New Company helped Nike develop the video and campaign graphics to launch the series. The video transitions from the physical to the mental through the use of analog techniques — painting footage to illicit a more emotive connection to the mind.
To produce the animations, we worked in close collaboration with mixed media animator, Danae Gosset. Each animation was illustrated frame by frame using a variety of materials such as crayons, felt tip pens, and watercolors. Once a 2-3 second section was completed, the frames were scanned and stitched together.
Credits ↓
Executive Creative Director: Matt Luckhurst, Creative Director: Aimee Hoffman, Executive Producer: Ali Issari, Design Lead: Maria Vaquero, Design: Jules Tardy, Will Geddes, 2D Design and Animation: Danae Gosset, Animation: Pretty Nice, Mikey Kelly, President: Seth Mroczka.
Nike: Michael Spoljaric, Kate Terrill, Lisa Lynham, Thea Bergeron, Sarah Arthur.
Editorial + Post Production: Forager: Kristine Polinsky, Saraleah Cogan, Noah Kendal, Chiao Chen, Joe Doyle, Hannah Namnoum.
Featuring: Naomi Osaka, Saquon Barkley, Shalane Flanagan, Mathew Fraser, Shaquem Griffin.
Nike: Michael Spoljaric, Kate Terrill, Lisa Lynham, Thea Bergeron, Sarah Arthur.
Editorial + Post Production: Forager: Kristine Polinsky, Saraleah Cogan, Noah Kendal, Chiao Chen, Joe Doyle, Hannah Namnoum.
Featuring: Naomi Osaka, Saquon Barkley, Shalane Flanagan, Mathew Fraser, Shaquem Griffin.
