TVBAnywhere+ Malaysia Mobile App Launch Campaign 2021
Responsibilities: Graphic Designer from concept to final output
Description:
TVBAnywhere+ is the official streaming app developed by TVB, designed to serve overseas audiences. TVBAW+ was partially launched on 13 May 2020 as “TVBAW+ Lite” (体验版) and TVBAW+ “Lite VOD” was subsequently launched in early Dec 2020 as premium service exclusively to users in Malaysia along with 6-month free trial. This Lite VOD allows users to watch OTT-exclusive content but no access to any NEW drama that are running on Jade/ Astro.
On April 2021, a full complete version of TVBAW+ will be launched in Malaysia. It serves very similar functions and content as the rest of the world except having a 9-month-window of content on Free Zone(anywhere outside MY is 3-month); and the premium service is in bundle form–no standalone/ individual zone option.
PREVIOUS ARTWORKS
CONCEPT VISUAL FOR PRESENTATION
FINAL KEY VISUAL
SEO SITE - LANDING PAGE
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