Client: Wildlife Reserves Singapore Group
Manager: Kay Yang | Asst. Manager: Wanru Wong
Designer/Art Director: Jet Ung | D.I Artist/Illustrator: Wong Choon Ming
Wildlife Reserves Singapore (WRS), parent company of Jurong Bird Park, Night Safari, River Safari and Singapore Zoo, recently launched its multi-platform marketing campaign titled the 'Ultimate Wildlife Experience'. The campaign puts on centre stage the parks' unique rainforest setting and iconic animals to reach out to locals and tourists at high traffic areas and tourist hotspots. The 6-month campaign is featured in various out-of-home media including advertising in over 120 taxis, flagship bus stop six-sheet posters and a key train station in close proximity to the business, retail and entertainment district.
