Squla

A personalised learning journey for 800.000 kids across Europe

Math, geography and history become fun, when you're using Squla - Scoyo in Germany. Over 800.000 kids use the e-learning tool on a daily basis. Squla aims to empower every child to grow through personalised education. Yet, their identity wasn't telling the complete story. We re-envisioned their brand strategy and created a brand identity system that reflects this mission.

The evolution of Squla

As a data-driven scale-up, Squla is always optimising its user experience and making learning more fun. The e-learning platform is already a popular tool among kids aged 3 to 12. With a focus on empowerment and personalisation, Squla needed a brand refresh that merges product, mission, branding and community. We wanted to keep the distinctive brand assets and rework it into an identity that speaks to every child, parent or teacher in a personal way. Whilst making sure to keep the fun, incorporated in Squla's DNA, alive.

A clear set of ground rules, a primary color palette for courses and art direction for illustrations and photography, will help to strengthen the Squla story across assets. Scula’s 'Q mascot and other characters come back in a different role. Combined they encourage parents, teachers and the kids to take a leap in their educational journey.

"Adjusting a renowned logo as Squla's is quite a big deal. Verve has succeeded to radically change the logo, but keep its brand essence."

Pascal Teuling, Senior Brand Designer at Squla/WRTS

A fun learning experience equals a playful identity. We created a set of brand guidelines Squla’s design team can use to grow their ever-expanding content base. Rounded-off pictures add a touch of friendliness. An endless icon library can be used to tell the story of the 70.000 quizzes and games. A primary color palette functions as a common thread towards a subject. New illustration guidelines provide a wink towards an artisanal approach but are clearly digital.

"We're beyond proud what we've achieved in a really short time span. It was a real collective effort, where we've challenged each other to achieve the best results."

Pascal Teuling, Senior Brand Designer at Squla/WRTS