DJI 20/21 春节礼盒插画
每年端午、中秋、元旦及春节这四大节日里
DJI大疆创新都会为每一位同事发放对应的节日礼盒，以表祝福与关怀
与往年不一定的是，今年我们设计了“太古传说”这一故事主题
选取具有代表性的神话人物角色，结合DJI品牌特性与产品属性及外观，通过传统新绎的方式重新演绎节日传说
在保留去年严谨的系列化包装设计基础上，试图探索更加丰富的视觉表现，思考如何让用户体验更加合理顺畅，不过分包装
以及在选品上更加贴近用户生活层面与精神层面，寻取实用性与趣味性的平衡点
当然，还是那句老话，感谢为之付出努力的设计师团队，辛苦在前后端跟进的行政与采购同事
以及输出优质影像作品的摄影及视频团队
DJI大疆创新都会为每一位同事发放对应的节日礼盒，以表祝福与关怀
与往年不一定的是，今年我们设计了“太古传说”这一故事主题
选取具有代表性的神话人物角色，结合DJI品牌特性与产品属性及外观，通过传统新绎的方式重新演绎节日传说
在保留去年严谨的系列化包装设计基础上，试图探索更加丰富的视觉表现，思考如何让用户体验更加合理顺畅，不过分包装
以及在选品上更加贴近用户生活层面与精神层面，寻取实用性与趣味性的平衡点
当然，还是那句老话，感谢为之付出努力的设计师团队，辛苦在前后端跟进的行政与采购同事
以及输出优质影像作品的摄影及视频团队
DJI SPRING FESTIVAL GIFT-SET
-DESIGN in 20/21
Every year in the four major festivals of Dragon Boat Festival, Mid-Autumn Festival, New Year's Day and Spring Festival,
DJI will distribute special gift-set for each colleague to express wishes and kindliness.
Unlike the concept of previously, this year we set up the theme of the story "The Myth of Ancient China".
We select representatively mythological figure, combine DJI brand characteristics with product attributes and appearance,
which relives traditional history with a new design way.
Based on the advantage of last year, we created the new visual design and make the user experience more reasonable and funnier.
And so, again, thanks and grateful to the designers，photo&video team and administrative and purchasing colleagues.
DJI will distribute special gift-set for each colleague to express wishes and kindliness.
Unlike the concept of previously, this year we set up the theme of the story "The Myth of Ancient China".
We select representatively mythological figure, combine DJI brand characteristics with product attributes and appearance,
which relives traditional history with a new design way.
Based on the advantage of last year, we created the new visual design and make the user experience more reasonable and funnier.
And so, again, thanks and grateful to the designers，photo&video team and administrative and purchasing colleagues.
process
草图过程
detail
细节
春节 礼盒 / SPRING FESTIVAL GIFT-SET
内容物：早餐机、榨汁杯、春节套装（包含春联组合、红包及糖果坚果）、定制冰箱贴
Contents: artisanal sandwich press, on-the-go blender, customized fridge magnet and
spring festival gift set (include the spring festival couplets, red packet , candy and nuts)
Contents: artisanal sandwich press, on-the-go blender, customized fridge magnet and
spring festival gift set (include the spring festival couplets, red packet , candy and nuts)
礼盒规划及包装结构设计 / Gift-set Planning and packaging structure design
DANDI.FENG
视觉设计 / Graphic design
RICK.HUANG
插画设计/ Illustrator
JOHA.WU
摄影拍摄/ Photograph
BIN.XIAO
视频拍摄/ Video
STEVE.DU / ALIN.WANG / ERIC.GAO/ CARSON.LI / SAM.OU
DANDI.FENG
视觉设计 / Graphic design
RICK.HUANG
插画设计/ Illustrator
JOHA.WU
摄影拍摄/ Photograph
BIN.XIAO
视频拍摄/ Video
STEVE.DU / ALIN.WANG / ERIC.GAO/ CARSON.LI / SAM.OU
