Dodge Dart: Test Drive Online Takeover
This ad allows you to peel out from what appears to be a standard online banner. Test drive the 2013 Dodge Dart across many of the brands social pages while prompted to explore, like, and even watch Dodge Dart rally car videos on Youtube. The banner culminates when you reach the Dodge website itself, so instead of a call to action (CTA) button on a banner, why not just drive yourself to the destination.
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