RTP (Rádio e Televisão de Portugal)
Complete website renovation proposal.
Complete website renovation proposal.
The agency was contacted to present a complete renovation of the website.
After the initial briefing, a benchmark took place where sites like BBC were carefully studied.
The next step was the ideation process where the whole information architecture was redone, followed with precise wireframing.
The Final Design Solution was a very clean layout using colour shades of the RTP brand blue or their complementary orange. A style guide was defined for the whole visual elements.
The layout is based on a three collumn base grid that can be customised according to the needs.
This proposal was presented by the team at RTP headquarters to a group of stakeholders from several departments.
