The most refreshing drink in the world, for real*.
Wanderfuse is a new line of four specialty teas.
Wanderfuse is produced by WAMI: Water with a Mission.
*Wanderfuse is the most refreshing drink in the world,
Wanderfuse is produced by WAMI: Water with a Mission.
*Wanderfuse is the most refreshing drink in the world,
because for every can sold, 100 liters of water are donated to a country in need.
Each can, just like a line, connects people all around the world.
With that line we told the journey of Wanderfuse thanks to Natalia Krechetova's illustrations.
You don't need to be an activist to do good, you just need simple gestures, like drinking Wanderfuse,
as Elena, the protagonist of our social video strategy, did.
Because, at the end, we are all a little bit like Elena.
Because, at the end, we are all a little bit like Elena.
Credits
CCO & Partners: Livio Basoli & Lorenzo Picchiotti
Group Creative Directors: Selmi Bali Barissever & Jonay Sosa Sanchez
Senior Copywriter: Andrea Galanti
Junior Art Director: Edoardo Serafini
Junior Copywriters: Gian Marco Panichelli & Paola Cecere
Client Director: Elena Panza
Account Executive: Eléonor Michel
Junior Strategic Planner: Giorgia Marchelli
Integrated Production Director: Matteo Pecorari
Executive Producer: Silvia Lo Cascio
Head of Production: Simone Raddi
Producer Intern: Francesca Di Donna
Post Production Supervisor: Seba Morando
Post Producer: Andrea Italia
Director: Megan Stancanelli
Illustrator: Natalia Krechetova
Animator: Simone Brillarelli
Colorist: Diego Gonzalez Galicia
Finalizer: Gabriele Frigimelica
