Naming, Logo and Brand Identity for Destec.
Every single company needs to look like a big company if they want to succeed in business nowadays.
So, that’s what we did for Destec, transforming it into Eletrifica.
First we changed it’s name from Destec to Eletrifica, which means “electrify” in portuguese.
The company sells electrical harness kits for housing constructions.
And because of this spreading electricity act, we named it like that.
For the logo we came up with a singular ideia: electricity being spread from the core through it’s wires.
The colors are a combination of corporate blue and a soft touch of orange combined with an electrifying green gradient.
`For the brand identity, we have developed a series of elements based on the logo and other assets of the product.
And so, we’d like to ask you: does Eletrifica now looks like a big company? Tell us your thoughts.
