GAINESVILLE DERMATOLOGY REBRAND
Gainesville Dermatology is one of the best rated Dermatology offices in Gainesville FL. Before this project, their branding was dated and somewhat reminiscent of clip-art. Their interior office spaces were also drab and cluttered. They also have two separate buildings; one for medical visits and procedures, and one for cosmetic and aesthetic services.
Our goal was to update the branding to something that stood out from the competition, clean up and refresh the office spaces, and build their brand in a was that helped the two divisions of their business grow together.
The result we landed on was a simple icon using lower case 'g' and 'd' so the brand still felt welcoming and friendly. The two blue colors became symbolic for each of the two centers. The new branding is fresh and cheerful, and once we carried that over to their interior spaces, there was now a distinct connection between the two separate buildings.
