In late 2020 Transparent House reached out to me to direct and produce a spot for JLab Audio, showcasing their main true wireless earbuds line - JLab Air. JLab Air Family ranges from everyday carry, to sports, to business oriented products.
We've used unique color coding, shape language and material palette to differentiate product lines from each other. In the end we were able to hit all the marks required and push JLab's visual style further, bulding upon previous spots and an established corporate style.
Client: JLab
Directed by: Transparent House
Production & CGI: Transparent House
Art-direction, Design & Animation: Dmitry Kulikov
Final stills
Style explorations and process
