As the social media agency for Yumlane, we devised a fresh, new visual identity for the brand to unify it's social media presence across platforms. The content varied from topical to informative.

The new language was bold, youthful and relevant with the objective of owning the brand color. With the new language, we were also using communication that would relate to out predominantly male, young target audience. 

Informative content was also shared in the brand language, but in a visual language more appropriate for the cause.

The content was made to suit the various forms the digital mediums used, here's an example of a carousel based promotion for Instagram.

Different interactive and event based promotions were also communicated.