S U P R E E N
Supreen is a fabric that repels water-based liquids, making it stain resistant and easy to clean. In the ad campaign we want to demonstrate Supreen’s qualities by writing messages directly onto the fabric using different types of liquids— water, honey, pepto bismol, ketchup, mustard, etc. Each ad will feature a different liquid and handlettering style.
I've been working with Standard Issue NY on this ad campaign, where I designed the lettering and Standard Issue translated into
the real deal. Armed with different liquids and fabrics from Supreen they projected my lettering on the fabrics and traced it.
Featured here are two ads that are already launched.
More ads are coming up.
F I N A L C O N C E P T S
C U R R E N T L Y L A U N C H E D A D S
B E H I N D T H E S C E N E S
Please let me know what you guys think down in the comments!
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