Working with FutureDeluxe to create this spot for Absolut Vodka’s latest limited edition, the Love bottle.
The ink printed on this bottle was taken from hate signs around the globe and repurposed to spread a better message. Love. Love is the most powerful force in the world. And today the world needs it more than ever.
It was an honor working with the agencies involved for a world famous brand; Absolut Vodka.
I’m really proud of the message that was put into this campaign and how everything came together. My part in this project was creating the typographic hate signs with real paint, ink and brushes.
Make sure to check out the video, and the development process as well!