KRAM - Food packing line

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KRAM | INDUSTRY | 2020

How we challenged accepted norms and made it possible to export the product to hitherto inaccessible, hermetic markets.

CONTEXT

1. Kram, an experienced Polish company that produces packaging and packaging equipment for the food industry, entrusted us with the design of a dosing and packaging line.

2. So far, the process of developing these machines has been utilitarian in nature - thinking about them in purely technical and utilitarian terms, because the nature of the industry dictates design limitations and stringent safety requirements. This has created a field within which we have been able to operate.

3. Our role included developing the design for the line and product branding to add a new dimension to the product and the brand itself - recognition.

PROCESS

1. Packaging and dispensing machines have generally a clumsy aesthetic. We decided to change this and go for a modern design, which would help to increase product and brand recognition, and boost operator morale.

2. Packaging and dispensing lines need to be rigorously cleaned (especially pressure washing) due to their contact with foodstuffs.

3. There were strict restrictions in terms of scope and production technology - edge bending, no painting, limited choice of materials - only stainless steel and polycarbonate. Despite this, we managed to develop a consistent design.

4. We decided to emphasise the strength of the Kram brand by clearly displaying the logo on the housing to symbolise a good investment.

RESULTS

1. Because we also focused on aesthetics, our project allowed Kram to expand internationally.

2. Products have gained interest in new and hitherto unattainable markets, such as Italy, famous for its attachment to its manufacturers and designers.

3. There has been an increase in interest in the company's overall offer in the Polish and international markets, as well as in sales of the dosing and packaging lines themselves.