About the project
Hasta Luego is a Mexican food restaurant that not only sells food, but a true Mexico experience! All they were looking for was a way to transmit the values and joy of Mexican culture among Brazilians, a culture that is often forgotten and despised by other people. Hasta Luego came to captivate customers with its contagious and cheerful environments, with its spicy foods and special services.
Hasta Luego is a Mexican food restaurant that not only sells food, but a true Mexico experience! All they were looking for was a way to transmit the values and joy of Mexican culture among Brazilians, a culture that is often forgotten and despised by other people. Hasta Luego came to captivate customers with its contagious and cheerful environments, with its spicy foods and special services.
The concept
The concept developed for the new brand is to convey the brand's inalienable values: Joy, life and lots of pepper! In this new design, we rescued Aztec heritages but without forgetting the current Mexico, merging past and present, giving much more consistency and truth to the brand.
The concept developed for the new brand is to convey the brand's inalienable values: Joy, life and lots of pepper! In this new design, we rescued Aztec heritages but without forgetting the current Mexico, merging past and present, giving much more consistency and truth to the brand.
