PT-BR
Conceito do projeto
A identidade visual feita para o disco EletroJazz foi pensada com um objetivo: a nostalgia do retrô com um toque de modernidade. Há um certo equivoco quanto ao que pensamos como design no que se refere aos anos 80; Diferente das artes mais cyberpunks vindas da tendência Vapor Wave (que é mais recente), víamos muitas marcas de tecnologia e cantores pop criando embalagens e discos com artes mais flat e “simplórias” em comparação às artes que vemos hoje. Pensando nesse retrô original dos anos 80, foi criado o logotipo, seus elementos de apoio e toda a estruturação do comportamento visual do disco.
Palavras-chave
Retrô - Alegre - Moderna - Tecnológica - Nostálgica
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EN-US
Project concept
The visual identity created for the album EletroJazz was designed with one objective in mind: nostalgia for retro with a touch of modernity. There's a bit of a misconception about what we think of as design in terms of the 80s; Unlike the more cyberpunk artworks coming from the Vapor Wave trend (which is more recent), we saw many technology brands and pop singers creating packaging and discs with more flat and “simple” artwork compared to the artwork we see today. Thinking about this original retro from the 80s, the logo was created, its support elements and all the structuring of the visual behavior of the record.
The visual identity created for the album EletroJazz was designed with one objective in mind: nostalgia for retro with a touch of modernity. There's a bit of a misconception about what we think of as design in terms of the 80s; Unlike the more cyberpunk artworks coming from the Vapor Wave trend (which is more recent), we saw many technology brands and pop singers creating packaging and discs with more flat and “simple” artwork compared to the artwork we see today. Thinking about this original retro from the 80s, the logo was created, its support elements and all the structuring of the visual behavior of the record.
Key words
Retro - Cheerful - Modern - Technological - Nostalgic
Retro - Cheerful - Modern - Technological - Nostalgic
