MaRa World| Branding & Packaging
"MaRa World" is a craft production of eco-sweets. Each bar of chocolate, marzipan and halva is created by hand with love and the idea that our life is beautiful. The founder want sweets transmit positive energy, love of nature and conscious choice. The brand social position is very important, the ecological approach is realized at all stages of production. The brand mission is to create a "harmless pleasure" and inspire people for more conscious and joyful life. In the list of important aspects are visual delight, aesthetic serving and simple natural taste.
Concept
"MaRa" is a combination of terms from the astrology of personality, where Ma (Mars) - a sphare of motivation, willpower and courage, and Ra (Rahu) - a sphare of instinct, a constant thirst for pleasure. The name "MaRa World" is about a balanced world, the space of synergy of these opposite human "elements". Based on this the visual concept consist of three: freedom of nature, strength of personality and conscious choice. So we see contrast and defined forms, bright colors and craft eco materials, natural light and fluent lines.
MaRa World is a diploma project at the Department of Graphic Design LNAM.
Design: Khrystyna Davydenko
Photography & Set Design: DAVYD team
Photography & Set Design: DAVYD team
Realisation
To emphasize the idea and strengths of the brand, only black color for printing, as the most ecological friendly, and paper, which consists of 50% recycled material, were used. In addition to the individial forms of packaging, a reusable bag and products with the brand's sosial slogans were created. Photo sessions with products and ingredients, set-design, packaging and advertising campaign for branded products were realized.
The visual solutions were aimed at expanding the brand's audience, making the visual presentation relevant to its high-quality products and conveying its values.
To emphasize the idea and strengths of the brand, only black color for printing, as the most ecological friendly, and paper, which consists of 50% recycled material, were used. In addition to the individial forms of packaging, a reusable bag and products with the brand's sosial slogans were created. Photo sessions with products and ingredients, set-design, packaging and advertising campaign for branded products were realized.
The visual solutions were aimed at expanding the brand's audience, making the visual presentation relevant to its high-quality products and conveying its values.
