Client:
Mindshare / Ford Europe - The new Ford B-MAX has a unique 1.5m door opening.
Challenge:
Show people what the size of the opening of the new Ford B-MAX actually looks like.
Interact in the urban context of Lisbon, Portugal.
Idea:
Place the same-sized stickers on people's cars and film their reactions.
Challenge:
Show people what the size of the opening of the new Ford B-MAX actually looks like.
Interact in the urban context of Lisbon, Portugal.
Idea:
Place the same-sized stickers on people's cars and film their reactions.
Results:
Bronze at 2013 CCP (Clube de Criativos de Portugal) Awards in New Media Category
Shortlist at 2013 LUSOS - Prémios Lusófonos da Criatividade in Best use Outdoor 
