Character animation for Contact by Qiwi Bank
The plot and the subsequent scenario were based on thousands of stories about the life of labor migrants in our country, about their choice, about work in another country, about separation from their families and people close to them.
The prototype of the main character of the animation was the well-known Azamat Musagaliev, who became the collective image of the target audience of the brand.
Video storyboard and main stills.
In parallel with the scenario, we worked out several design options for the main character and the main graphic elements that set the style. From all this set, a good animatic with a voiceover came out, which the client immediately agreed with with a few comments.
Following the main character, his appearance in childhood, the designers had his entire family, parents and sister.
Creative director: Dmitry Lakhmotov
Art Director: Alexey Korolev
Creative Designer: Anna Sidorova
Project Manager: Sergey Kretinin
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