RUBLEVSKIY PRIVOZ — Avant-garde for true gourmets

A real delicacy case from our agency. We have developed a brand that gracefully combines the seemingly incompatible: the avant-garde work of the Argentine architectural bureau, Privoz, Rublyovka and, as they say in Odessa, "and a little more."

The building of the farmers' market on Rublyovka was designed by the Argentine architect Jorge Tofalo, and the client turned to us for the identity of the project. This is how one of the most exciting cases of 2020 began. Having successfully overcome the naming stage, we found ourselves facing an extraordinary task — to merge the avant-garde architecture with the approved name "Rublevskiy Privoz".

Having made a slight curtsy towards Art Nouveau, we found a laconic font solution and placed it in an avant-garde geometry that echoes the architecture of the building. The broken quadrangle with an apostrophe has become the main rhythmic figure of all communication under construction: from brochures and branding of social networks to an advertising campaign in the Moscow region and the UI of an Internet site.

Together with the basic forms of indoor and outdoor navigation, unique sets of icons were developed, the expressive plastic of which organically blended into the overall stylistic outline.

And also, in the midst of a pandemic - right before the customer's migration to online - our specialists developed the UI and UX of the Rublevsky Privoz website with the possibility of online ordering and delivery.

For the announcement of the opening, we have prepared visual communication — seemingly simple and clear, but with a slight hint of premium.

As a result, we created a concept that elegantly combined the seemingly incompatible: the work of the Argentine architectural bureau, Privoz, Rublyovka and, as they say in Odessa, “a little more”.