Holygate — Generative Identity

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The idea of visually revealing the inner essence of the form, which we saw in the works of Arnaldo Pomodoro, was the best fit for the creative brief on the development of identity for the financial company HOLYGATE, specializing in the development of modern mathematical algorithms for capital management.

MADE BY CODE

We found a parallel with modern technologies of generative creativity and processing, which we fully used in the style of the company.

In the center of the idea and the focus of the composition is the symbol G, the shape of which we simplified. The logo and the generated sector attached to it reflect geometric shapes that vaguely resemble stock, financial and analytical charts.

Dynamics and Technology

The changing generative graphics and variable pattern symbolize the constant change and non-static nature of the world around us. There are general rules, but each time is different.

Especially for this project, we wrote a small program that generates a radial pattern using certain settings and parameters. General rules of construction give recognition and set the general tone, but each time in a new way.