FORM is an architectural bureau. They design unique public and private facilities. Our task was to develop a fresh way for FORM to communicate their work with a graphic identity to match.
During joint workshops we have formulated three subjects that describe their approach:
Community — ideas that are born out of collaboration;
Method — conceptual framework of projects;
Projects — where ideas get their material form.
Using this concept, we proposed a dynamic logo with three states for each theme. It also comes in a variable font version for smooth web animations.
FORM’s website also has three sections. "Community" is a mood board curated by the team. Here they post links to articles, projects, and events. "Method" is a library of the bureau’s own articles and studies. "Projects" is a portfolio page, where big images become the main focus.
Art Direction: Phillip Tretyakov,
Violetta Postnova
Violetta Postnova
Design: Asya Cherepanova
Web design: Violetta Postnova,
Alyona Melnikova, Phillip Tretyakov
Alyona Melnikova, Phillip Tretyakov
Font: Bitum by Brownfox
Client: Form
Year: 2019
