For the past few years at Barcoding, Inc., we have celebrated the barcode on June 26th (during 2020, we celebrated #SupplyChainGeekDay). This year, we decided to do something even BIGGER. We wanted everyone across the world to celebrate the barcode’s birthday. Our VP of Marketing & Strategic Partnerships, Jody Costa, came up with the amazing idea of creating our own national day. National Barcode Day is now celebrated on June 26th.

Beyond National Barcode Day, we celebrated innovation all month long (Celebration of Innovation) with live events and office celebrations. We celebrated the barcode and all the people who continue to push the edge of mobile data capture.

National Barcode Day commemorates more than 40 years of efficiency and accuracy that began on June 26, 1974, when a clerk scanned a 10-pack of Wrigley's Juicy Fruit gum at a Marsh supermarket in Troy, OH. On that day, the barcode system invented by George Lauer, an IBM engineer, began to change the world. 

Learn more about the barcode and the history of the barcode on the Barcoding blog: The History of the Barcode | National Barcode Day is June 26!

About the Campaign & Assets
The #NationalBarcodeDay and #Innovation campaign was multifaced—promotional efforts focused on digital strategies (integrated social and email marketing). The social campaign was one of our biggest campaigns yet with over 150 posts (plus 1,000 interactions, 500+ clicks, and 35,000 impressions). Some of the fun campaign assets we created were zoom/teams backgrounds & wallpapers, gifs, t-shirts, stickers, and email signature images.

GIFs for Barcode Day!
Use them in your Instagram stories, Twitter posts, Microsoft Teams chats, and much more. All you need to do is search for 'SupplyChainGeek'. Check out all Barcoding's GIFs on giphy.com.