THE TOUGHEST STAIN IN ALL OF PAKISTAN
Pakistan is one of the most populous countries in the world and in terms of the fabric care category, it is primarily a powder market.
The ask was to conceptualise a big spectacle TV advert for Pakistan, a market other than Sub-Saharan Africa (SSA) by showcasing
an extremely tough staining challenge which is then solved by Ariel and is an in-front-of-your eyes proof of superiority.
ART DIRECTOR: Ashley Geldenhuys
COPYWRITER: Janine Caboz
CREATIVE DIRECTOR: Stephanie Symonds
