ARIEL MACHINE EXPERT
Many Nigerian women don’t know that using handwash detergent in your washing machine
will never give you the desired effect. As a result, they will often rewash their clean load by hand – double the work in an attempt to get better results.
We we asked to conceptualise a memorable campaign that drives awareness in the Nigerian market about using the correct detergents for their washing machines.
If they want the right results, then they need to switch to the right powder: Ariel Machine Expert.
We also did YouTube bumpers to dramatise the benefit of each washing powder.
ART DIRECTOR: Ashley Geldenhuys
COPYWRITER: Janine Caboz
