Rebranding and repositioning of the Aramark refreshments service to engage with consumers on a more human and emotional level.

With Pause, Aramark sought to demonstrate a new approach in refreshments. That was arguably ahead it's time back in 2009, the idea that 'you can change the world in a coffee break'. Pause aimed to be the most ethically and environmentally friendly refreshments service available, and better still, they would do it with a smile...