BITTER SWEET
STORCK / BENDICKS - 2008
REBRANDING BENDICKS MINT CHOCOLATES
A famous British confectionary brand with an abundance of heritage but Bendicks had lost its relevance in the modern market, relying heavily on seasonal occasions, gifting and loyal consumers. This repositioning as an iconic, sophisticated brand with ‘modern-heritage’ saw the expansion of Bendicks famous Bitters.
Adding spice of ginger and tart orange and the launch of on-the-go tubes to reach a wider and more everyday market.
SPRINGETTS BRAND DESIGN CONSULTANTS. ROLE: DESIGNER
