Ambev . Skol Hops "Hop is the beer soul"
Call to Action film for promotion "Skol Hops" new beer
Discover Skol's pure malt beer with aromatic hops. The Brewery, which has a reputation for being bold and pioneering, decided to give itself to what we all love and created a recipe where hops are evident, thus resulting in Skol Hops. In a market where craft beers are increasing their territory every day, Skol lost the space of its Pilsen beer and saw a way to put itself in the middle of it all, launching Skol Hops, which is not really a craft beer.
Agency / Client _
F/Nazca Saatchi & Saatchi
Ambev
Motionhand _
Direction, Animation, Compositing, Post-production.
Direction & Animation: Estevão Puggina
Compositing & Post-production: Estevão Puggina
Art Direction: Wander Tosta
Creative Direction: Leo Claret and Tony Fernandes