Leica . Hostage of Memory

Leica . Hostage of Memory
Film for Leica . World Photography Day - August 19

This campaign stresses the importance of registering one’s own life, thus avoiding becoming a hostage of human memory. When it comes to reliving a special moment, photography is faithful to the details, while memory distorts, mutilates and even kidnaps the facts.

Agency | Client _
F/Nazca Saatchi & Saatchi

Awards & Nominees _

Motionhand _
Motion Direction, 3D Animation, Compositing and Post-production.

Direction & 3D/2D Animation: Estevão Puggina
Compositing & Post-production: Estevão Puggina
Cinema 4D: Mauro Olivas

Creatives _
Creative Directors: Rodrigo Castellari and Pedro Prado "Papito"
Art Director: André Fukumoto
Copywriter: Charles Faria and Luiz Brodo

Leica . Hostage of Memory

Leica . Hostage of Memory