Izzi Early Education Identity
An eclectic and delightful identity system for Head Start
Head Start services in the Bay Area are delivered by an organization called IHSD—which stands for Institute for Human and Social Development. Unfortunately this name sounds like an obscure scientific effort and is hard to pronounce, and doesn’t fully convey the breadth of educational and family services that IHSD provides.
Before we worked on the strategy and creative, we spent time with teachers, staff members and the families of IHSD to understand what the opportunities and challenges were for the organization.
We learned that IHSD needed a new name, identity and brand story that could rally their staff, teachers and families, and raise IHSD’s awareness amongst potential donors in the Bay Area.
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