In my first project as a Design & Marketing Intern at ZENTS and ANTARA, I created the Wordmark and Icon for their LOVEGROWS Memorial Day Campaign!
I began by compiling colors and tints from both ZENTS' and ANTARA's existing color palettes.
WordMark Design
I used this luxury sans serif typeface to create a simple but powerful wordmark for the campaign.
Due to the variety of media this Wordmark would be featured on, I made four variations.
Icon Design
For the icon, I began with the simple idea of a heart and first chose to focus on love rippling out. I came up with the ideas above, but ultimately we all decided we would love to lean on the idea that Love Grows in us like flowers do throughout nature, even in the harshest conditions.
After this adjustment, I drew inspiration from the completeness of circles and chose to feature both ripples and petals using six golden circles. For my flower petals, I used the original heart.
Email Header Design
Once all the assets were created, it was so fun to work on designing the Email headers that would be sent out for each company during the campaign duration. I created 3 headers for each company, and it was the best feeling seeing my work used in real time as the emails were sent out.
