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This carefully crafted series of ads for artisan-made Godin Guitars reflects the intricacy and attention to detail the brand puts into its meticulously-designed instruments.
Tailor-made for musicians, each of the three ads featured the guitar tablature chord system to tell the story of a guitarist's progress to fame over three acts. It's a format only a musician would immediately recognize, adding a personalized insider's appeal to the campaign.
The campaign also worked on an interactive level, spawning a 'Play This Ad' contest in which Godin challenged musicians to perform and record their best interpretations of the songs featured in the campaign.
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Agency: Bleublancrouge
Creative Director: Gaëtan Namouric
Art Director: Martin Dupuis
Copywriters: Martin Dupuis, Genevieve Marshall,
Art Director: Martin Dupuis
Copywriters: Martin Dupuis, Genevieve Marshall,
Andrew Lord, Alexandre Emond-Turcotte
Photographer: Simon Duhamel
Photographer: Simon Duhamel
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