Xpert 2 Xpert: Preventa TurnerMedia+ 2014

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This is something I have done for the TurnerMedia+ Upfront 2014.

I had the responsibility of developing a graphic environment, very simple but strong enough to support all of the 17 channels that TurnerMedia+ represents.

The main concept was presenting "Experts" in different areas such as entertainment, bussiness, etc. talking to a smart audience that knows how the advertising works in Venezuela. So the name "Xpert 2 Xpert" came to us easyly.

As the logo in TurnerMedia+ is made of cubes, it was a very obvious aproximation to the graphics. Each color pallete represents a segment of channels called "clusters" such as:

Kids (Cartoon Network)
Movies & Series (TNT, Warner, TCM, Space, TBS)
Lifestyle (Htv, Glitz, Infinito, TrueTV)
News (CNN en español)

Here is the whole process form the first sketches to the final animation.